As the world stands by in idle witness to the absolute destruction of irreplaceable parts of our world, entire ecosystems, critical to the health of the Earth and its ability to sustain life, are being destroyed at an unprecedented rate.
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It's getting worse by the day, and these ecosystems, which have taken tens of millions of years to reach their mature state, are gone forever once lost -- there's no going back.

We're bearing witness to the greatest mass extinction since the time of the dinosaurs. Almost 18,000 species and 52,000,000 acres of tropical rainforest are being destroyed every year, all from an ecosystem that comprises less than 2% of the world's surface. The natural rate of extinction is estimated to be between one and two species per year, but the present rate is 10,000 times that - about one species per hour.

  Beyond this tragic loss of life and species, we're losing our greatest medical resource along with them; more than a quarter of all modern medicines are derived from tropical rainforest plant species, but less than 1% have been studied for possible medical value.
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Our vanishing rainforests are so rich with life and biodiversity that just a few acres can contain more life forms than all of North America combined. This pandemic is of a kind never seen before, and we need to act before it's too late. We need to work together to promote awareness and conservation, and the time to act is now! Please help us make a difference..   >>Learn More

 
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Conservation Now focuses on educating people on the implications of their consumer decisions, and promoting general awareness of the global rainforest crisis. We start off in schools, sponsoring rainforest conservation essay competitions (kids are some of the greatest promoters we have!), and go all the way up to advertising campaigns that focus on responsible, tasteful prevention of the sale of goods known to have originated from unsustainable rainforest resources. Beyond that, we strive to promote organizations and industries that are ecologically responsible and support the rainforest cause. >>Learn More
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